What We're About:

BY: Andrew Sonctranm, Founder & President of the ECA, ORG. 

Ethical Coaching Association against unethical coaching practices.

We are the watchdog and certificate to the coaching industry that seal of approval guarantees the highest ethical standards.

This means real value = SMART results for clients.

Not stringing clients along for years and years and years with so-called ‘training’ programs that don’t transform their lives and never get transformative results in a brief time frame.

If someone is teaching how-to-perform-heart-surgery-in-a-box, that is NOT ethical. It is misleading. An expert must be present to guide the process and do it all or it will make a big mess.

Thus ethical standards apply to the type of promise made, price, and service offered by coaches and consultants.

Similar to the transformation of psychotherapy where fraud psychoanalysts would keep a patient on their couch for life, extracting hundreds of thousands to even millions of dollars from patients, to the brief therapy revolution that was based on science and actually solved patients problems within a few brief sessions…

…the same revolution, science, and ethical consciousness is happening in the coaching and consulting world and we’re championing it.

Sick and tired of hearing so many coaches and consultants who received this kind of unethical coaching from a coach or consultant, stringing them along, they didn’t get results and it only benefited the coach who was greedily unethically taking money.

What this means is there must be a defined clear SMART result.

Also, coaches and consultants with this certification must ensure clients get these clearly defined, measurable, achievable results in a short deadline of no more than 3 months.

This ensure highest value, ethical standards, and a brief time frame to results.

If you want to be approved by out ethics board, please fill out the application fully and submit required details for review.

Due to backlog the process can take up to 3 months to get your application approved, but when it is approved the process will be completed within 3 months.

Our founder Andrew Sonctranm’s story:

Fed up with coaches and consultants who were milking their clients dry and not delivering SMART outcomes in clearly defined ways.

I was sick and tired of seeing so many products and services promising to help coaches and consultants but did nothing more than cost an arm-and-a-leg, make them work more, and make them modern day slaves to their coaching practices.

I found it so unethical I could scream.

You never get the help nor success you need to live a life of total freedom, so they keep promising more and more things to you and you keep buying their trainings over a lifetime and never get ahead.

Their unethical programs and services are created that way so they profit and you never get ahead. But they always keep you on the treadmill, running, running, running and never getting what you really need to be financially free and lifestyle free.

I hate these unethical bastards so much it made me lose sleep for months, chip a tooth I gritted in righteous indignation, and talk endlessly about these scam artists until I finally decided to do something about it.

I created this non-profit board to fully eliminate them from the face of the coaching and consulting industry.

Ethical coaches are getting approved left and right for years and love placing this ethical standard stamp of approval on their websites and materials.

It gives all clients 100% certainty you aren’t operating with lax or unethical standards. But you are a results oriented coach or consulting operating with ethical, brief, SMART results standards.

To be approved, simply follow the advice on this website and ensure your standards are up to date.

We suggest for the first year, you recall this ethical standards guidelines report and place it by your computer or a place you’ll see it regularly for 1 year. This way, you’ll internalize it and everyone will benefit greatly. And you’ll have satisfaction now and later on. So will your clients.

Ethical Standards Guidelines

Ethics:

-No drugs.
-Brief.
-Clearly defined SMART goal.
-WOW™ factor

This site and the guidelines will provide the basis for what you need to become certified with the (ethical coaching) stamp of approval.

Rewards of this stamp prove ethical coaching standards to the world, sets you apart as a ethical coach who cares about your clients results and ensures it in a brief SMART structure, and is interested in creating WOW™ experiences for clients, not just transactions.

Our ethically approved coaches and consultants are operating at the highest of ethical standards in the world and prominently place the ethic stamp on their materials or site.

There is no fee, no cost for the approval process or anything else. We are a non-profit caring association that is entirely self-sufficient and ran by volunteers out of love for coaches and consultants and a true wish all people will be happy and thrive. 

Sincerely, 

Andrew Sonctranm – Consumer Advocate, President and Founder of the Ethical Coaching Association, ORG. 

Andrew Sonctranm

MESSAGE APPROVED BY THE ECA, ORG., AND TEAM.